Growth Partner Index/The Publication
Insights
Evidence-led analysis for choosing, evaluating and working with growth agencies.
Digital marketing strategy
In-House vs. Agency Marketing: What to Own and What to Outsource
Decide which marketing capabilities to keep in-house and which to outsource using a fully loaded cost model, decision-rights analysis, and a structured capability ownership map.
Growth Partner Index Editorial · September 11, 2026 · 21 min read
Agency selection
When to Change Your Advertising Agency, and When to Fix the Relationship
Deciding when to change an advertising agency requires proving three things: verified tracking, clear fault isolation, and favorable switching economics. Learn how to diagnose underperformance, run a 90-day remediation plan, and transition accounts safely.
Growth Partner Index Editorial · September 11, 2026
Agency pricing & contracts
Is Your Agency's ROAS Hiding Weak Business Performance?
A healthy agency ROAS often masks weak bottom-line profit. Discover how ROAS ignores variable costs and fees, how to compute true break-even multiples, and how to restructure performance contracts around profit contribution.
Growth Partner Index Editorial · September 11, 2026
Agency selection
How to Choose an Advertising Agency for a Brand Repositioning
A practical guide for CMOs on choosing an advertising agency for brand repositioning. Learn how to map archetype gaps, budget realistically, vet evidence, and gate statements of work.
Growth Partner Index Editorial · September 10, 2026
Agency selection
How to Evaluate Marketing Agency Performance by Revenue and Profit, Not Proxy Metrics
Evaluate marketing agency performance on incremental revenue and contribution margin. Learn how to establish baselines, reconcile platform data with your ledger, and make clear retain, restructure, or replace decisions.
Jake Jorgovan · September 9, 2026
Media buying
How to Scale Paid Media When Increasing Spend Stops Increasing Growth
When added budget stops driving growth, the problem is rarely the budget itself. Learn how to diagnose marginal efficiency plateaus, structure accounts for scale, and set rigorous payback stop rules before increasing media spend.
Jake Jorgovan · September 9, 2026
Agency RFPs & procurement
Agency Pitch Brief Template: Give Every Agency the Same Problem to Solve
A standardized agency pitch brief template ensures competing agencies solve an identical strategic problem, isolating diagnostic capability and evidence from scoping luck.
Jake Jorgovan · September 9, 2026
Agency selection
Marketing Agency Due Diligence Checklist: Verify the Engine Before You Sign
Borrow buy-side M&A discipline for marketing agency due diligence: verify primary platform exports, recalculate CAC and LTV claims, audit data privacy and consent hygiene, and uncover red flags before committing to an agency retainer.
Jake Jorgovan · September 9, 2026
Agency selection
Agency Selection Scorecard: A Weighted Evaluation Matrix That Separates Capability From Price
A defensible agency selection scorecard runs in two gates: binary capability thresholds backed by inspectable artifacts, followed by weighted scoring where commercial terms are kept separate from delivery capability.
Jake Jorgovan · September 9, 2026
Agency RFPs & procurement
Marketing Procurement's Role in Agency Selection: Who Owns Which Decisions?
Agency selection fails when decision rights are undefined. Discover a stage-by-stage RACI for marketing and procurement, why capability must be sequenced before commercial review, and how to build a value-based scorecard that avoids low-bid traps.
Jake Jorgovan · September 9, 2026
Agency selection
How to Evaluate an Agency Staffing Plan Before You Sign or Renew
An agency staffing plan is both a cost model and a delivery promise. Learn how to audit FTE allocations, verify seniority, evaluate blended rates, and add contract protections to prevent resource drift before you sign or renew.
Jake Jorgovan · September 9, 2026
Agency selection
Agency Reference Check Questions That Reveal How the Team Actually Works
Curated agency references still yield critical signal when approached as behavioral interviews. Use this structured script and scorecard to probe true account staffing, budget drift, problem resolution, and reconciled campaign performance claims.
Jake Jorgovan · September 9, 2026