Growth Partner Index/The Publication

Insights

Evidence-led analysis for choosing, evaluating and working with growth agencies.

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Agency selection

How to Run a Media Agency Review: Process, Timeline, and Stakeholders

A practical guide to structuring a media agency review process. Learn how to secure data rights, build realistic timelines, align stakeholders, and score agencies on verified evidence.

Jake Jorgovan · September 9, 2026

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Agency RFPs & procurement

Agency RFI Template: What to Ask Before Building Your Shortlist

A practical agency RFI template designed to keep the screening process focused. Includes field-by-field prompts, response constraints, and weighted scoring rubrics.

Jake Jorgovan · September 9, 2026

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Measurement

Marketing Measurement Strategy: How to Connect Attribution, Experiments, and MMM Into One Roadmap

Connect attribution, experiments, and marketing mix modeling into an operational roadmap. Learn how to sequence tests, audit data readiness, and align marketing with finance.

Jake Jorgovan · September 9, 2026

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Agency RFPs & procurement

Advertising Agency RFP Template for Enterprise Procurement: Fields, Scorecard and Governance Terms

A modular advertising agency RFP template for enterprise procurement. Fix budget ranges, itemized scopes, named staff, and governance to score comparable proposals.

Jake Jorgovan · September 9, 2026

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Agency RFPs & procurement

Media Agency RFP Template: Scope, Questions, and Evaluation Criteria

Run a disciplined media agency RFP. Access a field-by-field template, copy-ready scenario questions, fee normalization grids, and weighted scoring criteria designed to evaluate strategic rigor and commercial transparency over pitch polish.

Jake Jorgovan · September 9, 2026

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Measurement

Attribution vs Marketing Mix Modeling: Match the Method to the Decision

Attribution tracks observed journeys. Marketing mix modeling estimates aggregate relationships. Learn which decisions each supports, where their assumptions break, and how experiments help test incremental impact.

Jake Jorgovan · September 8, 2026