Insights

Evidence-led analysis for choosing, evaluating and working with growth agencies.

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Agency selection

Media Agency Evaluation Criteria: How to Vet a Strategy Before You Sign

Evaluate prospective media agencies before you sign. This guide details criteria for testing incrementality logic, tracking architecture, contract terms, and delivery staffing during the pitch phase.

Jake Jorgovan · September 11, 2026

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Media buying

Paid Media Budget Allocation: When to Expand Channels vs. Invest More in What Works

A practical framework for paid media budget allocation: learn how to evaluate marginal CAC versus blended ROAS, set promotion gates for 70-20-10 testing, and measure incremental lift before reallocating media spend.

Jake Jorgovan · September 11, 2026

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Digital marketing strategy

In-House vs. Agency Marketing: What to Own and What to Outsource

Decide which marketing capabilities to keep in-house and which to outsource using a fully loaded cost model, decision-rights analysis, and a structured capability ownership map.

Jake Jorgovan · September 11, 2026

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Agency selection

When to Change Your Advertising Agency, and When to Fix the Relationship

Deciding when to change an advertising agency requires proving three things: verified tracking, clear fault isolation, and favorable switching economics. Learn how to diagnose underperformance, run a 90-day remediation plan, and transition accounts safely.

Jake Jorgovan · September 11, 2026

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Agency pricing & contracts

Is Your Agency's ROAS Hiding Weak Business Performance?

A healthy agency ROAS often masks weak bottom-line profit. Discover how ROAS ignores variable costs and fees, how to compute true break-even multiples, and how to restructure performance contracts around profit contribution.

Jake Jorgovan · September 11, 2026

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Agency selection

How to Choose an Advertising Agency for a Brand Repositioning

A practical guide for CMOs on choosing an advertising agency for brand repositioning. Learn how to map archetype gaps, budget realistically, vet evidence, and gate statements of work.

Jake Jorgovan · September 10, 2026

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Agency selection

How to Evaluate Marketing Agency Performance by Revenue and Profit, Not Proxy Metrics

Evaluate marketing agency performance on incremental revenue and contribution margin. Learn how to establish baselines, reconcile platform data with your ledger, and make clear retain, restructure, or replace decisions.