Growth Partner Index/The Publication
Insights
Evidence-led analysis for choosing, evaluating and working with growth agencies.
Media buying
Traditional Media Buying vs Digital Media Buying: How to Decide Where Each Belongs in Your Mix
Traditional and digital media buying differ less in what they achieve than in what they let you observe. Learn how to balance offline certainty with programmatic agility, avoid attribution overlap, and audit partner performance.
Jake Jorgovan · September 12, 2026 · 17 min read
Agency selection
Independent Agency vs. Holding Company: What Marketing Leaders Should Compare
Compare independent agencies vs holding companies on buying scale, fees, AI tooling, and staff turnover. Use an objective scorecard to evaluate evidence.
Jake Jorgovan · September 12, 2026
Agency selection
Agency Performance Evaluation Template: A Quarterly and Annual Scorecard for Advertising Buyers
Most agency evaluation templates are repurposed HR forms. This guide provides a dedicated quarterly and annual agency scorecard that separates operational delivery from verified commercial contribution to guide renewal, repricing, and scope decisions.
Jake Jorgovan · September 11, 2026
Measurement
Marketing Incrementality Testing: What to Require From Your Agency Before You Commit Budget
Attribution tracks correlation, not causation. Learn the exact marketing incrementality testing standards, test designs, and reporting templates marketing leaders must require from their agencies before committing ad spend.
Jake Jorgovan · September 11, 2026
Agency selection
Media Agency Evaluation Criteria: How to Vet a Strategy Before You Sign
Evaluate prospective media agencies before you sign. This guide details criteria for testing incrementality logic, tracking architecture, contract terms, and delivery staffing during the pitch phase.
Jake Jorgovan · September 11, 2026
Media buying
Paid Media Budget Allocation: When to Expand Channels vs. Invest More in What Works
A practical framework for paid media budget allocation: learn how to evaluate marginal CAC versus blended ROAS, set promotion gates for 70-20-10 testing, and measure incremental lift before reallocating media spend.
Jake Jorgovan · September 11, 2026
Digital marketing strategy
In-House vs. Agency Marketing: What to Own and What to Outsource
Decide which marketing capabilities to keep in-house and which to outsource using a fully loaded cost model, decision-rights analysis, and a structured capability ownership map.
Jake Jorgovan · September 11, 2026
Agency selection
When to Change Your Advertising Agency, and When to Fix the Relationship
Deciding when to change an advertising agency requires proving three things: verified tracking, clear fault isolation, and favorable switching economics. Learn how to diagnose underperformance, run a 90-day remediation plan, and transition accounts safely.
Jake Jorgovan · September 11, 2026
Agency pricing & contracts
Is Your Agency's ROAS Hiding Weak Business Performance?
A healthy agency ROAS often masks weak bottom-line profit. Discover how ROAS ignores variable costs and fees, how to compute true break-even multiples, and how to restructure performance contracts around profit contribution.
Jake Jorgovan · September 11, 2026
Agency selection
How to Choose an Advertising Agency for a Brand Repositioning
A practical guide for CMOs on choosing an advertising agency for brand repositioning. Learn how to map archetype gaps, budget realistically, vet evidence, and gate statements of work.
Jake Jorgovan · September 10, 2026
Agency selection
How to Evaluate Marketing Agency Performance by Revenue and Profit, Not Proxy Metrics
Evaluate marketing agency performance on incremental revenue and contribution margin. Learn how to establish baselines, reconcile platform data with your ledger, and make clear retain, restructure, or replace decisions.
Jake Jorgovan · September 9, 2026
Media buying
How to Scale Paid Media When Increasing Spend Stops Increasing Growth
When added budget stops driving growth, the problem is rarely the budget itself. Learn how to diagnose marginal efficiency plateaus, structure accounts for scale, and set rigorous payback stop rules before increasing media spend.
Jake Jorgovan · September 9, 2026