Jake Jorgovan
Author · Agency operations & B2B marketing
Jake Jorgovan is an agency founder and B2B marketer who writes about how agencies win clients and deliver work. At Growth Partner Index, he focuses on the connection between marketing strategy and the operating processes that make an agency a dependable partner.
Background
Jake founded Content Allies, a B2B podcast production agency, and Lead Cookie, an outbound lead generation business. His experience spans selling agency services, building content programs and organizing the teams responsible for delivery.
His writing on process management describes how he used standard operating procedures, training and repeatable workflows at Content Allies and Lead Cookie. He distinguishes work that benefits from a defined process from custom projects that need a different approach to planning and communication.
That operating perspective shapes his coverage for agency buyers: how to assess scope, staffing, handoffs and delivery capacity alongside marketing expertise. His areas of focus include agency operating maturity, B2B business development, outbound lead generation, podcasting and content strategy.
Areas of focus
- Agency operations
- Standard operating procedures
- Service delivery & productization
- Agency business development
- B2B marketing
- Outbound lead generation
- Podcasting & content strategy
Selected work and references
Disclosure
Jake founded Content Allies, which is listed in Growth Partner Index and belongs to the Fieldtrip network. Growth Partner Index is operated by Fieldtrip. This connection is relevant when reading his coverage; affiliation is excluded from the published scoring formula.
Articles by Jake Jorgovan
Why Incrementality vs Attribution Is the Wrong Debate
Attribution and incrementality answer different questions across distinct time horizons. Learn how to connect lift studies with daily attribution signals to eliminate internal conflict and build a disciplined media measurement architecture.
September 29, 2026
How to Build a Media Buying Proposal Template That Survives Procurement Scrutiny
A media buying proposal template must balance narrative strategy with a tactical media plan. Discover the field-by-field structure, fee separation models, and incrementality frameworks needed to survive rigorous procurement and CFO scrutiny.
September 29, 2026
Why Paid Media Agency Pricing Models Fail Advertisers, and How to Fix the Contract
Standard paid media agency pricing models reward media spend and hours rather than profit margin. Learn how to evaluate fee-to-media ratios, eliminate hidden markups, and structure contracts that align agency compensation with incremental business growth.
September 19, 2026
SEO Agency vs GEO Agency: Why Generative Search Changes Partner Selection
Evaluating an SEO agency vs GEO agency? Uncover why generative search demands rigorous citation tracking and structured execution over agency rebrand claims.
September 18, 2026
Performance Creative Agency vs UGC Platform: The Real Tradeoff Is Who Owns the Testing Loop
Choosing between a performance creative agency and a UGC platform comes down to who owns the testing loop. Compare the true operational costs, team bandwidth requirements, and iteration velocity needed to prevent creative fatigue on Meta and TikTok.
September 17, 2026
How to Run an Agency Pitch Without Wasting Budget: A Cost-Controlled Process for Marketing Leaders
Running an agency pitch is a six-figure internal investment that often ends with the incumbent. Here is how to evaluate triggers, structure stages, and control costs.
September 16, 2026
Marketing Efficiency vs Effectiveness: Why Your Agency Contract Decides Which One You Get
Agency scorecards full of ROAS and CPA improvements can mask flat new-customer growth. Learn how to structure partner contracts and incentives around true incremental business effectiveness rather than low-cost platform delivery.
September 14, 2026
How to Allocate a Marketing Budget Using Incrementality: Channels, Testing Reserves and Agency Fees
Move beyond arbitrary percentage rules. Discover how to build a marketing budget funded by verified marginal return thresholds, right-sized testing capacity, and agency retainers evaluated on true incremental lift.
September 13, 2026
Traditional Media Buying vs Digital Media Buying: How to Decide Where Each Belongs in Your Mix
Traditional and digital media buying differ less in what they achieve than in what they let you observe. Learn how to balance offline certainty with programmatic agility, avoid attribution overlap, and audit partner performance.
September 12, 2026
Independent Agency vs. Holding Company: What Marketing Leaders Should Compare
Compare independent agencies vs holding companies on buying scale, fees, AI tooling, and staff turnover. Use an objective scorecard to evaluate evidence.
September 12, 2026
Agency Performance Evaluation Template: A Quarterly and Annual Scorecard for Advertising Buyers
Most agency evaluation templates are repurposed HR forms. This guide provides a dedicated quarterly and annual agency scorecard that separates operational delivery from verified commercial contribution to guide renewal, repricing, and scope decisions.
September 11, 2026
Marketing Incrementality Testing: What to Require From Your Agency Before You Commit Budget
Attribution tracks correlation, not causation. Learn the exact marketing incrementality testing standards, test designs, and reporting templates marketing leaders must require from their agencies before committing ad spend.
September 11, 2026
Media Agency Evaluation Criteria: How to Vet a Strategy Before You Sign
Evaluate prospective media agencies before you sign. This guide details criteria for testing incrementality logic, tracking architecture, contract terms, and delivery staffing during the pitch phase.
September 11, 2026
Paid Media Budget Allocation: When to Expand Channels vs. Invest More in What Works
A practical framework for paid media budget allocation: learn how to evaluate marginal CAC versus blended ROAS, set promotion gates for 70-20-10 testing, and measure incremental lift before reallocating media spend.
September 11, 2026
In-House vs. Agency Marketing: What to Own and What to Outsource
Decide which marketing capabilities to keep in-house and which to outsource using a fully loaded cost model, decision-rights analysis, and a structured capability ownership map.
September 11, 2026
When to Change Your Advertising Agency, and When to Fix the Relationship
Deciding when to change an advertising agency requires proving three things: verified tracking, clear fault isolation, and favorable switching economics. Learn how to diagnose underperformance, run a 90-day remediation plan, and transition accounts safely.
September 11, 2026
Is Your Agency's ROAS Hiding Weak Business Performance?
A healthy agency ROAS often masks weak bottom-line profit. Discover how ROAS ignores variable costs and fees, how to compute true break-even multiples, and how to restructure performance contracts around profit contribution.
September 11, 2026
How to Choose an Advertising Agency for a Brand Repositioning
A practical guide for CMOs on choosing an advertising agency for brand repositioning. Learn how to map archetype gaps, budget realistically, vet evidence, and gate statements of work.
September 10, 2026
How to Evaluate Marketing Agency Performance by Revenue and Profit, Not Proxy Metrics
Evaluate marketing agency performance on incremental revenue and contribution margin. Learn how to establish baselines, reconcile platform data with your ledger, and make clear retain, restructure, or replace decisions.
September 9, 2026
How to Scale Paid Media When Increasing Spend Stops Increasing Growth
When added budget stops driving growth, the problem is rarely the budget itself. Learn how to diagnose marginal efficiency plateaus, structure accounts for scale, and set rigorous payback stop rules before increasing media spend.
September 9, 2026
Agency Pitch Brief Template: Give Every Agency the Same Problem to Solve
A standardized agency pitch brief template ensures competing agencies solve an identical strategic problem, isolating diagnostic capability and evidence from scoping luck.
September 9, 2026
Marketing Agency Due Diligence Checklist: Verify the Engine Before You Sign
Borrow buy-side M&A discipline for marketing agency due diligence: verify primary platform exports, recalculate CAC and LTV claims, audit data privacy and consent hygiene, and uncover red flags before committing to an agency retainer.
September 9, 2026
Agency Selection Scorecard: A Weighted Evaluation Matrix That Separates Capability From Price
A defensible agency selection scorecard runs in two gates: binary capability thresholds backed by inspectable artifacts, followed by weighted scoring where commercial terms are kept separate from delivery capability.
September 9, 2026
Marketing Procurement's Role in Agency Selection: Who Owns Which Decisions?
Agency selection fails when decision rights are undefined. Discover a stage-by-stage RACI for marketing and procurement, why capability must be sequenced before commercial review, and how to build a value-based scorecard that avoids low-bid traps.
September 9, 2026
How to Evaluate an Agency Staffing Plan Before You Sign or Renew
An agency staffing plan is both a cost model and a delivery promise. Learn how to audit FTE allocations, verify seniority, evaluate blended rates, and add contract protections to prevent resource drift before you sign or renew.
September 9, 2026
Agency Reference Check Questions That Reveal How the Team Actually Works
Curated agency references still yield critical signal when approached as behavioral interviews. Use this structured script and scorecard to probe true account staffing, budget drift, problem resolution, and reconciled campaign performance claims.
September 9, 2026
How to Run a Media Agency Review: Process, Timeline, and Stakeholders
A practical guide to structuring a media agency review process. Learn how to secure data rights, build realistic timelines, align stakeholders, and score agencies on verified evidence.
September 9, 2026
Agency RFI Template: What to Ask Before Building Your Shortlist
A practical agency RFI template designed to keep the screening process focused. Includes field-by-field prompts, response constraints, and weighted scoring rubrics.
September 9, 2026
Marketing Measurement Strategy: How to Connect Attribution, Experiments, and MMM Into One Roadmap
Connect attribution, experiments, and marketing mix modeling into an operational roadmap. Learn how to sequence tests, audit data readiness, and align marketing with finance.
September 9, 2026
Advertising Agency RFP Template for Enterprise Procurement: Fields, Scorecard and Governance Terms
A modular advertising agency RFP template for enterprise procurement. Fix budget ranges, itemized scopes, named staff, and governance to score comparable proposals.
September 9, 2026
Media Agency RFP Template: Scope, Questions, and Evaluation Criteria
Run a disciplined media agency RFP. Access a field-by-field template, copy-ready scenario questions, fee normalization grids, and weighted scoring criteria designed to evaluate strategic rigor and commercial transparency over pitch polish.
September 9, 2026
Attribution vs Marketing Mix Modeling: Match the Method to the Decision
Attribution tracks observed journeys. Marketing mix modeling estimates aggregate relationships. Learn which decisions each supports, where their assumptions break, and how experiments help test incremental impact.
September 8, 2026
Profile last updated September 9, 2026.
Growth Partner Index is owned and operated by Fieldtrip. Affiliated agencies are disclosed wherever they appear, and affiliation is excluded from the published score. Editorial review means checking evidence, terminology and clarity — it is not an audit or a performance certification.