inBeat
88.5/100New York, NY & Los Angeles, CA
CPG, ecommerce, technology, travel, and health brands
High score3 sources
- Budget
- $250k–$1M/mo
- Links
- 11
Influencer & Creator Marketing agencies
47 agencies·304 sources·Methodology v1.1
Direct answer
Influencer and creator marketing agencies operate the talent-sourcing, contracting, briefing, and measurement layer for brands that treat creators as a paid channel. Mature partners differ from PR shops by treating creator content as performance media. With usage rights, paid amplification, and contribution measurement against incremental sales. Evaluate agencies on talent network depth, disclosed exclusivity arrangements, FTC compliance posture, and whether they own production or coordinate it. Buyers running creator commerce should prioritize agencies with platform-specific operators (TikTok Shop, Instagram, YouTube, Amazon Live) and clean reporting on cost-per-acquired-customer rather than vanity reach.
47 results
The Shelf
82/100Atlanta, GA
Published work for ROAR Organic: 11.3M total impressions in 2024 (up from 5.7M in 2022).
Top 5 by score11 sources
- Budget
- $50k–$250k/mo
- Links
- 19
IndependentView profile
Hoozu
72/100Sydney, New South Wales, Australia
Published work for Netflix: 5M+ impressions, 4.7M video views, 1.5M engagements, 12.5% engagement rate across 47 pieces of content.
Top 5 by score8 sources
- Budget
- Not disclosed
- Links
- 14
IndependentView profile
Hypetap
72/100Melbourne, VIC, Australia
Published work for Australian Open: 14 creators, 92 content pieces.
Top 5 by score11 sources
- Budget
- Not disclosed
- Links
- 15
IndependentView profile
The Outloud Group
69/100Detroit, MI
Published work for AG1: 20k+ conversions, 9.3M engagements, 216M views.
Top 5 by score8 sources
- Budget
- $50k–$250k/mo
- Links
- 13
IndependentView profile
Miami, FL
Published work for Hisense (UEFA EURO 2024 activation): 12.2k+ link clicks.
10 sources
- Budget
- Not disclosed
- Links
- 13
IndependentView profile
Creator Deck
67/100San Francisco, CA
Published work for P.F. Chang's: 80M+ video views, 44.2M likes, thousands of creator-generated responses from a real-time social-listening brand response.
5 sources
- Budget
- Not disclosed
- Links
- 8
IndependentView profile
House of Marketers
67/100London, United Kingdom
Published work for COSRX: 2x increase in sales and 15% uplift in TikTok Shop performance.
7 sources
- Budget
- Not disclosed
- Links
- 10
IndependentView profile
SAMY
67/100Madrid, Spain
Published work for Old Jamaica: 18% sales lift in Q4, 94% audience reach vs a 50% target, 80M+ PR impressions, 11M+ paid impressions, 26K+ clicks to campaign site.
11 sources
- Budget
- Not disclosed
- Links
- 16
IndependentView profile
We Are SNS
67/100Norwich, UK
Published work for Avon: 100 nano/micro influencers.
9 sources
- Budget
- Not disclosed
- Links
- 12
IndependentView profile
BeInfluence
66/100Brussels, Belgium
Published work for Carrefour Group (France & Belgium): 140M views generated, 2000+ creators activated, 900% return on investment.
8 sources
- Budget
- Not disclosed
- Links
- 13
IndependentView profile
lotus823
66/100Red Bank, NJ
Published work for Audio-Technica: 7.2 million+ potential media impressions.
8 sources
- Budget
- Under $10k/mo
- Links
- 12
IndependentView profile
Purple Goat
66/100London, England, UK
Published work for Virgin Media (Gamepad at The O2): 323,364 impressions, 314,485 video views, 18,268 engagements from 4 creators on TikTok and Instagram.
9 sources
- Budget
- Not disclosed
- Links
- 13
IndependentView profile
Socially Powerful
66/100London, England
Published work for IT Cosmetics (L'Oreal USA): 35M views.
10 sources
- Budget
- Not disclosed
- Links
- 13
IndependentView profile
Pulse Advertising
64/100Hamburg, Germany
Published work for MINI: 150M impressions and 200+ creator collaborations across a 5-year global influencer partnership.
7 sources
- Budget
- Not disclosed
- Links
- 10
IndependentView profile
SEEN Connects
64/100London, UK
Published work for Extra (Mars Wrigley): 15M impressions (100% of KPI), 8.1M reach (+5% of KPI), £0.01 CPE (+184% of KPI), 31% engagement rate.
10 sources
- Budget
- Not disclosed
- Links
- 15
IndependentView profile
IZEA
63/100Orlando, FL
Published work for Mayvenn: Ambassador campaign reached over 7.4 million viewers in three months.
8 sources
- Budget
- Not disclosed
- Links
- 10
IndependentView profile
Cherry Lane
62/100New York, NY
Published work for Typeform: 40+ B2B creators activated across LinkedIn, TikTok and Instagram.
4 sources
- Budget
- Not disclosed
- Links
- 6
IndependentView profile
Disrupt
62/100London, England, UK
Published work for Wizz Air: 138M impressions, 1526% impression rate, 5.7M+ engagements, 5.5% engagement rate, 700+ content pieces from 36 influencers ('Let's Get Lost London').
9 sources
- Budget
- Not disclosed
- Links
- 12
IndependentView profile
Social Soup
62/100Sydney, New South Wales, Australia
Published work for Huggies: 8,000+ product trials, 584 product reviews, 95% purchase intent.
6 sources
- Budget
- Not disclosed
- Links
- 10
IndependentView profile
Collectively
60/100New York, NY
Published work for Tiffany & Co.: 11.24% engagement rate (84% above the 6.11% brand benchmark) and 237.6K total views at a 25.61% view rate.
9 sources
- Budget
- Not disclosed
- Links
- 17
IndependentView profile
Open Influence
59/100Los Angeles, CA
Published work for Dave: 330K followers targeted.
4 sources
- Budget
- Not disclosed
- Links
- 5
IndependentView profile
Viral Nation
59/100New York, NY
Published work for MGM Resorts International: 16M impressions and 537.3K engagements across 117 posts (F1 Las Vegas Grand Prix activation).
8 sources
- Budget
- Not disclosed
- Links
- 13
IndependentView profile
Buttermilk
58/100London, UK
Published work for Nike: 13M impressions, 1.7K content pieces, 7.5% engagement rate, 450% spike in product searches (Vomero 18).
8 sources
- Budget
- Not disclosed
- Links
- 13
IndependentView profile
Linqia
58/100San Francisco, California
Published work for International Delight: 36.4MM impressions, 251K engagements, 95%+ positive/neutral sentiment.
6 sources
- Budget
- Not disclosed
- Links
- 10
IndependentView profile
BrandRefer
57/100London, United Kingdom
Published work for Bloomreach: 10 campaigns, 160k+ network reach, 10x higher ROI.
4 sources
- Budget
- Not disclosed
- Links
- 5
IndependentView profile
Today's Business
57/100Jersey City, NJ
Published work for Ammerlander: +1,270.6% items sold on Instacart (Oct-Dec 2025), 344,645 impressions, 12,530 engagements, 3.6% engagement rate.
6 sources
- Budget
- Under $10k/mo
- Links
- 9
IndependentView profile
Media Bodies
56/100Published work for air up: 100+ influencer collaborations and 200M+ views across TikTok, YouTube and Instagram since 2023, at target CPMs.
8 sources
- Budget
- Not disclosed
- Links
- 10
IndependentView profile
Sway Group
56/100Published work for California Raisins: Impressions 34% above guarantee.
4 sources
- Budget
- Not disclosed
- Links
- 6
IndependentView profile
Billion Dollar Boy
54/100London, UK
Published work for Argos: 38m views, 94% view-through rate and 74% brand recall across 122 pieces of content.
4 sources
- Budget
- Not disclosed
- Links
- 6
IndependentView profile
HypeFactory
54/100Larnaca, Cyprus
Published work for Manta Sleep: ROAS ranged from 1.55 to 10.57 across creators.
8 sources
- Budget
- Not disclosed
- Links
- 11
IndependentView profile
team5pm
53/100Amsterdam, Netherlands
Published work for LOI: 5.7M views, 32.2M impressions, 32,000+ site visits, +28% brand preference.
5 sources
- Budget
- Not disclosed
- Links
- 6
IndependentView profile
The Goat Agency
53/100London, UK
Published work for Qualcomm (Snapdragon): 265M impressions, 14M engagements, $422K attributable revenue, 98% positive sentiment.
4 sources
- Budget
- Not disclosed
- Links
- 5
IndependentView profile
Published work for HexClad: 5,800 influencer posts delivering 416 million organic impressions at under $1 CPM in year 3, up from 18 million impressions at $5 CPM in year 1.
7 sources
- Budget
- Not disclosed
- Links
- 10
IndependentView profile
Influencer.in
52/100Published work for Puma: 300.7k total views across 480+ influencers for the activewear product launch.
3 sources
- Budget
- Not disclosed
- Links
- 4
IndependentView profile
the influencer
52/100Bielefeld, DE
Published work for Medizinfuchs: Mix aus 16 Nano- und Micro-Influencern, +28.000 Story Views, +2.500 Link-Klicks.
4 sources
- Budget
- Not disclosed
- Links
- 7
IndependentView profile
London, United Kingdom
Published work for Activision Blizzard (Overwatch 2: Invasion): 205M+ total campaign impressions, 1,400+ articles created, 1.43% engagement rate.
6 sources
- Budget
- Not disclosed
- Links
- 11
IndependentView profile
Grynow
49/100Gurugram, India
Published work for Amazon (India): 1K+ live sessions delivered and 2K+ live viewership across a 6-month campaign with 100+ influencers.
4 sources
- Budget
- Not disclosed
- Links
- 6
IndependentView profile
Influential
48/100Las Vegas, Nevada, USA
Published work for Walmart: 76% ad recall, +48% top-of-mind awareness, +24% brand opinion, +14% future consideration.
5 sources
- Budget
- Not disclosed
- Links
- 9
IndependentView profile
Ubiquitous
46/100Los Angeles, California
Published work for Lyft (Divvy, Chicago): 8.1 million views at a $4.31 CPM from 9 creators and 40+ pieces of content in under a month.
5 sources
- Budget
- Not disclosed
- Links
- 9
IndependentView profile
Kingfluencers
45/100Published work for Coop: 33.4M impressions, 14.3M reach, 276.3K engagement across the 2025 annual campaign (25 influencers, 110 posts).
5 sources
- Budget
- Not disclosed
- Links
- 7
IndependentView profile
NeoReach
45/100Orlando, FL
Published work for Sam's Club: 2.5M total impressions, 15.1K engagements, $202,736 influencer media value across 15 creators.
5 sources
- Budget
- Not disclosed
- Links
- 7
IndependentView profile
HireInfluence
43/100Austin, TX
Published work for Southwest Airlines: 56M impressions, 3M engagements, $0.03 CPE across 6 influencers.
5 sources
- Budget
- Not disclosed
- Links
- 8
IndependentView profile
YKONE
41/100Paris, France
Published work for MGM Resorts: 212M impressions, 3.2K posts, 5M interactions, 3.8x ROI, 2.2% engagement rate.
3 sources
- Budget
- Not disclosed
- Links
- 6
IndependentView profile
Kynship
40/100Newport Beach, CA
Published work for Supergut: 799.53% growth in new customer revenue, 635.25% increase in ad spend, CAC reduced 24.96%, Amazon revenue up 485.41%.
4 sources
- Budget
- Not disclosed
- Links
- 7
IndependentView profile
The Influence Agency
36/100Published work for Bondi Sands: 58M+ total impressions, 61K+ clicks to site, 9 influencer partners, $2.19 CPM.
4 sources
- Budget
- Not disclosed
- Links
- 6
IndependentView profile
BUZZINTALENTS GmbH
33/100Stuttgart, DE
Published work for Morgengold Franchise GmbH: Über 300.000 Link-Klicks und mehr als 14,1 Mio. Views seit 2022 über 270 Kampagnen.
4 sources
- Budget
- Not disclosed
- Links
- 6
IndependentView profile
How to shortlist an influencer or creator partner
The work splits into three jobs that are often sold as one: finding creators, running the paid amplification, and keeping the whole thing compliant. Ask which of the three a shortlisted team actually does, because the answer changes what you should compare on.
- Sourcing, licensing and usage rights
- Whether you can run a creator's video as an ad, for how long and on which platforms, is a contract term. Get the usage window and the whitelisting arrangement in writing before comparing costs — otherwise you are comparing two different deliverables.
- Paid amplification, or organic only
- Partnership ads on Meta and Spark Ads on TikTok run through the creator's own handle and need the creator to grant a code or permission. A team that only briefs organic posts is doing a different job from one that also buys against creator handles.
- Disclosure compliance is your exposure too
- The FTC's endorsement guides put obligations on advertisers, not just creators, and the platforms have their own paid-partnership tools. Ask how disclosure is briefed, checked and archived.
- Measurement beyond reach
- Views and engagement are supplied by the platform and are easy to publish. Ask what is tracked past the click, and whether creator content is being tested as ad creative with a control.
- Evidence you can read
- Ask for dated results tied to a named brand. Where an agency reports its own figures, we label them as agency-reported; we do not audit them.
Questions worth asking
- 01Which of the three jobs are you doing: sourcing, paid amplification, or compliance? All three?
- 02What usage window and platforms are included, and what does an extension cost?
- 03Will content run as partnership or Spark ads through the creator's handle, and who holds the permissions?
- 04How is FTC disclosure briefed and checked before a post goes live?
- 05Which of the results in your deck can I verify from a platform report or a published source?
Sources
- FTC Endorsement Guides: What People Are Asking — US Federal Trade Commission
- Disclosures 101 for Social Media Influencers — US Federal Trade Commission
- About partnership ads — Meta Business Help Centre
- Spark Ads: about and setup — TikTok Ads Manager Help Centre
Frequently asked
Buyer questions about influencer & creator agencies
- What does an influencer marketing agency do?
- Influencer agencies source talent, negotiate contracts, brief creators, manage shoots, secure usage rights, and measure performance. The mature operators treat creator content as paid media: with whitelisting, paid amplification, and measurement against incremental sales rather than reach or engagement.
- How much does influencer marketing cost?
- Mid-tier creators charge $1,000–$10,000 per post, top-tier $25,000–$250,000+. Agency fees typically add a 15–30% management layer or a flat $10,000–$50,000+ monthly retainer. Whitelisting and paid amplification carry separate media budgets, often 2–5x the talent fee.
- How do influencer agencies measure ROI?
- Strong agencies report incremental sales lift via promo codes, dedicated landing pages, post-purchase surveys, or geo holdouts. Weaker reporting stops at reach, impressions, and engagement rate. Always require cost-per-acquired-customer or sales-lift attribution before signing a retainer.
- What's the difference between an influencer agency and a creator agency?
- Influencer agencies traditionally focus on talent sourcing and sponsorship deals. Creator agencies more often operate the content production, paid amplification, and always-on programs. The modern category is converging; evaluate on the actual workflow they own, not the label.