inBeat
88.5/100CPG, ecommerce, technology, travel, and health brands
- Budget
- $250k–$1M/mo
- Links
- 26
Influencer & Creator · Brands that want authentic disability representation and inclusive creator campaigns with commercial outcomes.
Purple Goat, founded in 2020 by Martyn Sibley, is a London-based disability-led influencer agency with 50%+ disabled staff, running creator campaigns in 30+ territories for Tesco, Virgin Media, Starling Bank, and Channel 4 — including Cannes Lions Grand Prix-winning work.
Best for
Brands that want authentic disability representation and inclusive creator campaigns with commercial outcomes.
Based on Growth Partner Index methodology v1. We do not display third-party award imagery.
Verified via 3 fetched sources with six named case studies and documented awards (Cannes Lions Grand Prix, ITV bCreator Agency of the Year); founding year and positioning stated on its own story page.
Methodology v1
| Pillar | Weight | Score |
|---|---|---|
| Proof of Measurable Outcomes | 25 | 17 |
| Category Fit & Specialization | 20 | 15 |
| Creative-Media Integration | 15 | 10 |
| Reputation & Third-Party Validation | 15 | 10 |
| Operating Maturity | 10 | 8 |
| Buyer Fit & Use-Case Clarity | 10 | 5 |
| Freshness & Evidence Quality | 5 | 3 |
| Total | 100 | 68 |
CPG, ecommerce, technology, travel, and health brands
Enterprise consumer brands
Brands seeking TikTok-focused influencer and paid media growth