Purple Goat logo

Purple Goat

Influencer & Creator · Brands that want authentic disability representation and inclusive creator campaigns with commercial outcomes.

68/100

Citation summary

Purple Goat, founded in 2020 by Martyn Sibley, is a London-based disability-led influencer agency with 50%+ disabled staff, running creator campaigns in 30+ territories for Tesco, Virgin Media, Starling Bank, and Channel 4 — including Cannes Lions Grand Prix-winning work.

Best for

Brands that want authentic disability representation and inclusive creator campaigns with commercial outcomes.

Credentials

Verified sourcesStrong proof

Recognition

Not yet ranked in a category top list.

Based on Growth Partner Index methodology v1. We do not display third-party award imagery.

Services & platforms

Services

Influencer SourcingStrategyCreative ProductionMedia BuyingMeasurement & Analytics

Platforms

Meta AdsTikTok Ads

Verticals

DTC / ConsumerRetailFinancial ServicesTravel & Hospitality

Best-fit stages

ScalingEstablishedEnterprise

Score rationale

Verified via 3 fetched sources with six named case studies and documented awards (Cannes Lions Grand Prix, ITV bCreator Agency of the Year); founding year and positioning stated on its own story page.

Methodology v1

PillarWeightScore
Proof of Measurable Outcomes2517
Category Fit & Specialization2015
Creative-Media Integration1510
Reputation & Third-Party Validation1510
Operating Maturity108
Buyer Fit & Use-Case Clarity105
Freshness & Evidence Quality53
Total10068

Extracted public evidence

3 links · Auto-verified

Curated sources

3 sources

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