Social Soup

Influencer & Creator · FMCG and consumer brands in Australia and New Zealand that want influence combined with product trial and social proof.

67/100

Influencer & Creator

Visit website· socialsoup.com LinkedIn

Citation summary

Social Soup is a Sydney-based influencer marketing agency, B&T Creator Agency of the Year 2025 and AiMCO award winner, combining macro and micro creator campaigns with product sampling and 457,000+ consumer reviews for brands like Huggies, Blackmores, and LEGO.

Best for

FMCG and consumer brands in Australia and New Zealand that want influence combined with product trial and social proof.

Credentials

Verified sourcesLinkedIn verifiedStrong proof

Recognition

Not yet ranked in a category top list.

Based on Growth Partner Index methodology v1. We do not display third-party award imagery.

Services & platforms

Services

Influencer SourcingStrategyMeasurement & Analytics

Platforms

Verticals

CPGDTC / ConsumerRetail

Best-fit stages

ScalingEstablishedEnterprise

Score rationale

Verified via 4 fetched sources including a case-study page with a dozen named FMCG campaigns and client testimonials; awards and community-scale claims stated on its own pages.

Methodology v1

Pillar	Weight	Score
Proof of Measurable Outcomes	25	17
Category Fit & Specialization	20	15
Creative-Media Integration	15	10
Reputation & Third-Party Validation	15	9
Operating Maturity	10	8
Buyer Fit & Use-Case Clarity	10	5
Freshness & Evidence Quality	5	3
Total	100	67

Extracted public evidence

4 links · Auto-verified

About pages1

socialsoup.com/who-we-are/

Service pages1

socialsoup.com/what-we-do-for-brands/

Case studies & work1

socialsoup.com/what-we-do-for-brands/

Social2

Curated sources

4 sources

Official sources (3)

socialsoup.comInfluencer Marketing Agency Australia | Social Soup2026-07-27
socialsoup.comWho We Are | Social Soup2026-07-27
socialsoup.comWhat We Do For Brands | Social Soup2026-07-27

Social & professional networks (1)

linkedin.comSocial Soup (Australia & NZ) | LinkedIn2026-07-27

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