Media buying
Plan media investment across channels, programmatic, display, video and CTV. Evaluate buying methods, reach, frequency, inventory and budget allocation.
How to Build a Media Buying Proposal Template That Survives Procurement Scrutiny
A media buying proposal template must balance narrative strategy with a tactical media plan. Discover the field-by-field structure, fee separation models, and incrementality frameworks needed to survive rigorous procurement and CFO scrutiny.
Jake Jorgovan · September 29, 2026
Traditional Media Buying vs Digital Media Buying: How to Decide Where Each Belongs in Your Mix
Traditional and digital media buying differ less in what they achieve than in what they let you observe. Learn how to balance offline certainty with programmatic agility, avoid attribution overlap, and audit partner performance.
Jake Jorgovan · September 12, 2026
Paid Media Budget Allocation: When to Expand Channels vs. Invest More in What Works
A practical framework for paid media budget allocation: learn how to evaluate marginal CAC versus blended ROAS, set promotion gates for 70-20-10 testing, and measure incremental lift before reallocating media spend.
Jake Jorgovan · September 11, 2026
How to Scale Paid Media When Increasing Spend Stops Increasing Growth
When added budget stops driving growth, the problem is rarely the budget itself. Learn how to diagnose marginal efficiency plateaus, structure accounts for scale, and set rigorous payback stop rules before increasing media spend.
Jake Jorgovan · September 9, 2026