2026 data
Retail Media Networks 2026: The Complete List
The 35 largest US retail media networks ranked by 2026 ad revenue. For each network we track formats, DSP integrations, CTV, in-store media, minimum spend, and the first-party data brands can target.
Methodology: figures are estimates pulled from company filings, earnings calls, and industry research. Networks that do not disclose revenue are shown with an em dash and ranked at the bottom of their tier.
Showing 35 of 35
| Network | Category | 2026 US rev | YoY | CTV | In-store | Min spend | |
|---|---|---|---|---|---|---|---|
#1 Amazon Ads Amazon · est. 2012 | Marketplace | $56.5B | 17% | Yes | Yes | $100 | + |
#2 Walmart Connect Walmart · est. 2021 | Mass | $6.4B | 24% | Yes | Yes | $100 | + |
#3 Uber Advertising Uber · est. 2022 | Delivery / Rideshare | $1.5B | 60%+ | Pilot | — | $100 | + |
#4 Instacart Ads Instacart (Maplebear) · est. 2016 | Delivery / Grocery | $1.1B | 14% | Yes | Yes | $100 | + |
#5 DoorDash Ads DoorDash · est. 2022 | Delivery | $1.5B | 50%+ | — | — | $100 | + |
#6 eBay Ads eBay · est. 2018 | Marketplace | $1.6B | 7% | — | — | 0 (CPA model) | + |
#7 Kroger Precision Marketing Kroger · est. 2017 | Grocery | $1.1B | 22% | Yes | Yes | $2.5K | + |
#8 Target Roundel Target · est. 2019 | Mass | $800M | 14% | Yes | Pilot | $25K | + |
#9 Sam's Club MAP (Member Access Platform) Walmart / Sam's Club · est. 2022 | Wholesale Club | $450M | 30%+ | Yes | Yes | $100 | + |
#10 Costco Media Costco · est. 2023 | Wholesale Club | $250M | — | — | — | — | + |
#11 Kinective Media (United Airlines) United Airlines · est. 2024 | Travel | $200M | New | Yes | Yes | $50K | + |
#12 Albertsons Media Collective Albertsons · est. 2022 | Grocery | $325M | 30% | Pilot | Yes | $5K | + |
#13 Best Buy Ads Best Buy · est. 2022 | Specialty / Electronics | $200M | — | Yes | Yes | $25K | + |
#14 Macy's Media Network Macy's · est. 2020 | Department Store | $175M | 20% | Pilot | Pilot | $10K | + |
#15 Home Depot Retail Media+ Home Depot · est. 2018 | Specialty / Home Improvement | $170M | — | Pilot | Yes | $25K | + |
#16 Lowe's One Roof Media Network Lowe's · est. 2021 | Specialty / Home Improvement | $140M | — | Yes | Yes | $10K | + |
#17 UB Media (Ulta Beauty) Ulta Beauty · est. 2022 | Specialty / Beauty | $130M | 53% | Pilot | Pilot | $10K | + |
#18 CVS Media Exchange (cmx) CVS Health · est. 2020 | Drug / Pharmacy | $135M | 35% | Yes | Yes | $10K | + |
#19 Walgreens Advertising Group Walgreens Boots Alliance · est. 2023 | Drug / Pharmacy | $120M | — | Pilot | Yes | $10K | + |
#20 Sephora Media Sephora (LVMH) · est. 2022 | Specialty / Beauty | $100M | — | — | — | $25K | + |
#21 Wayfair Advertising Wayfair · est. 2023 | Specialty / Home | $90M | — | — | — | $5K | + |
#22 Dollar General Media Network (DGMN) Dollar General · est. 2018 | Mass / Discount | $85M | — | Pilot | Yes | $5K | + |
#23 Nordstrom Media Network Nordstrom · est. 2022 | Department Store | $65M | — | — | — | $25K | + |
#24 Etsy Ads Etsy · est. 2017 | Marketplace | $450M | — | — | — | 1 daily | + |
#25 Hy-Vee RedMedia Hy-Vee · est. 2020 | Grocery | $55M | — | — | Yes | $2.5K | + |
#26 Ahold Delhaize / Peapod Digital Labs Retail Media Ahold Delhaize USA · est. 2018 | Grocery (Stop & Shop, Giant, Food Lion, Hannaford) | $165M | — | Pilot | Pilot | $2.5K | + |
#27 Meijer Media Meijer · est. 2022 | Grocery / Mass | $55M | — | — | Yes | $2.5K | + |
#28 BJ's Wholesale Media Edge BJ's Wholesale · est. 2024 | Wholesale Club | $30M | New | — | — | $10K | + |
#29 Kohl's Media Network Kohl's · est. 2022 | Department Store | $45M | — | — | — | $10K | + |
#30 Dick's Sporting Goods Media Network (DSG Media) Dick's Sporting Goods · est. 2023 | Specialty / Sports | $40M | — | — | Yes | $10K | + |
#31 Petco Media Network Petco · est. 2023 | Specialty / Pet | $25M | — | — | Pilot | $5K | + |
#32 PetSmart Media Group PetSmart · est. 2023 | Specialty / Pet | $20M | — | — | — | $5K | + |
#33 Tractor Supply Hometown Media Tractor Supply · est. 2024 | Specialty / Rural | $15M | New | — | — | $5K | + |
#34 Five Below Media Network Five Below · est. 2024 | Mass / Discount | $10M | New | — | — | $5K | + |
#35 GoPuff Ads GoPuff · est. 2023 | Delivery | $60M | — | — | — | $2.5K | + |
Click any row for DSP integrations, onsite formats, first-party data sources, and the official ad-platform link.
If you’re about to buy retail media
The table tells you who sells what. It doesn’t tell you whether a network is worth your money, because that depends on where your products actually sell. Five questions that tend to separate a good buy from an expensive one:
- Does this retailer carry enough of your catalogue to spend the minimum on? A network with three of your SKUs in stock will cap out fast.
- Are you buying onsite (search and browse placements, close to purchase) or offsite (that retailer’s audience data used elsewhere)? They behave nothing alike.
- What does the reporting actually return — sales attributed to the ad, or just clicks? Ask for the attribution window and whether view-through is included.
- Can you buy through a DSP you already use, or does it require a separate seat, a managed service, or an annual commitment?
- Who owns the data afterwards? Some networks report at brand level only, which makes SKU-level decisions guesswork.
Adjacent reading: the DSPs and buying tools you would execute offsite through, modelled spend for the largest US advertisers, and the agencies that run retail media in the index.
Retail media rarely works in isolation: the retailer buy has to sit alongside paid social, creative production and a measurement plan that can read across channels. That planning work — strategy, creative and measurement in one engagement — is what these affiliated brands do. Confirm retailer-specific delivery experience with them directly before you contract. For platform-specialist shortlists, see the retail media category.
Frequently asked questions
- What is a retail media network?
- A retail media network (RMN) is an ad platform owned by a retailer that lets brands buy ads inside the retailer's owned channels — site search, product detail pages, app, email, in-store screens, plus offsite display, video, and CTV powered by the retailer's first-party purchase data.
- Which retail media network has the most US ad revenue in 2026?
- Amazon Ads remains the largest US retail media network in 2026 at an estimated $56.5B, followed by Walmart Connect at ~$6.4B. Together they account for the majority of US retail media spend.
- How is this list ranked?
- Networks are ranked by estimated 2026 US net ad revenue, based on company filings, earnings calls, and industry research. Networks that do not disclose a figure ("N/D") are placed at the bottom of their tier.
- What does minimum spend mean?
- Minimum spend is the entry point a brand needs to access the network's self-serve or managed platform for the year. It is not a campaign minimum — most networks accept much smaller individual orders once a brand is onboarded.