Agency selection
Evaluate agency partners with selection scorecards, due diligence, reference checks and staffing reviews. Build a shortlist grounded in evidence.
Independent Agency vs. Holding Company: What Marketing Leaders Should Compare
Compare independent agencies vs holding companies on buying scale, fees, AI tooling, and staff turnover. Use an objective scorecard to evaluate evidence.
Jake Jorgovan · September 12, 2026
Agency Performance Evaluation Template: A Quarterly and Annual Scorecard for Advertising Buyers
Most agency evaluation templates are repurposed HR forms. This guide provides a dedicated quarterly and annual agency scorecard that separates operational delivery from verified commercial contribution to guide renewal, repricing, and scope decisions.
Jake Jorgovan · September 11, 2026
Media Agency Evaluation Criteria: How to Vet a Strategy Before You Sign
Evaluate prospective media agencies before you sign. This guide details criteria for testing incrementality logic, tracking architecture, contract terms, and delivery staffing during the pitch phase.
Jake Jorgovan · September 11, 2026
When to Change Your Advertising Agency, and When to Fix the Relationship
Deciding when to change an advertising agency requires proving three things: verified tracking, clear fault isolation, and favorable switching economics. Learn how to diagnose underperformance, run a 90-day remediation plan, and transition accounts safely.
Jake Jorgovan · September 11, 2026
How to Choose an Advertising Agency for a Brand Repositioning
A practical guide for CMOs on choosing an advertising agency for brand repositioning. Learn how to map archetype gaps, budget realistically, vet evidence, and gate statements of work.
Jake Jorgovan · September 10, 2026
How to Evaluate Marketing Agency Performance by Revenue and Profit, Not Proxy Metrics
Evaluate marketing agency performance on incremental revenue and contribution margin. Learn how to establish baselines, reconcile platform data with your ledger, and make clear retain, restructure, or replace decisions.
Jake Jorgovan · September 9, 2026
Marketing Agency Due Diligence Checklist: Verify the Engine Before You Sign
Borrow buy-side M&A discipline for marketing agency due diligence: verify primary platform exports, recalculate CAC and LTV claims, audit data privacy and consent hygiene, and uncover red flags before committing to an agency retainer.
Jake Jorgovan · September 9, 2026
Agency Selection Scorecard: A Weighted Evaluation Matrix That Separates Capability From Price
A defensible agency selection scorecard runs in two gates: binary capability thresholds backed by inspectable artifacts, followed by weighted scoring where commercial terms are kept separate from delivery capability.
Jake Jorgovan · September 9, 2026
How to Evaluate an Agency Staffing Plan Before You Sign or Renew
An agency staffing plan is both a cost model and a delivery promise. Learn how to audit FTE allocations, verify seniority, evaluate blended rates, and add contract protections to prevent resource drift before you sign or renew.
Jake Jorgovan · September 9, 2026
Agency Reference Check Questions That Reveal How the Team Actually Works
Curated agency references still yield critical signal when approached as behavioral interviews. Use this structured script and scorecard to probe true account staffing, budget drift, problem resolution, and reconciled campaign performance claims.
Jake Jorgovan · September 9, 2026
How to Run a Media Agency Review: Process, Timeline, and Stakeholders
A practical guide to structuring a media agency review process. Learn how to secure data rights, build realistic timelines, align stakeholders, and score agencies on verified evidence.
Jake Jorgovan · September 9, 2026