Agency RFPs & procurement
Plan agency RFPs, RFIs and pitch briefs with clear scopes, comparable responses and defined procurement responsibilities for media and advertising teams.
How to Run an Agency Pitch Without Wasting Budget: A Cost-Controlled Process for Marketing Leaders
Running an agency pitch is a six-figure internal investment that often ends with the incumbent. Here is how to evaluate triggers, structure stages, and control costs.
Jake Jorgovan · September 16, 2026
Agency Pitch Brief Template: Give Every Agency the Same Problem to Solve
A standardized agency pitch brief template ensures competing agencies solve an identical strategic problem, isolating diagnostic capability and evidence from scoping luck.
Jake Jorgovan · September 9, 2026
Marketing Procurement's Role in Agency Selection: Who Owns Which Decisions?
Agency selection fails when decision rights are undefined. Discover a stage-by-stage RACI for marketing and procurement, why capability must be sequenced before commercial review, and how to build a value-based scorecard that avoids low-bid traps.
Jake Jorgovan · September 9, 2026
Agency RFI Template: What to Ask Before Building Your Shortlist
A practical agency RFI template designed to keep the screening process focused. Includes field-by-field prompts, response constraints, and weighted scoring rubrics.
Jake Jorgovan · September 9, 2026
Advertising Agency RFP Template for Enterprise Procurement: Fields, Scorecard and Governance Terms
A modular advertising agency RFP template for enterprise procurement. Fix budget ranges, itemized scopes, named staff, and governance to score comparable proposals.
Jake Jorgovan · September 9, 2026
Media Agency RFP Template: Scope, Questions, and Evaluation Criteria
Run a disciplined media agency RFP. Access a field-by-field template, copy-ready scenario questions, fee normalization grids, and weighted scoring criteria designed to evaluate strategic rigor and commercial transparency over pitch polish.
Jake Jorgovan · September 9, 2026