CTV advertising platforms: 20 streaming inventory options
The streaming services selling ad space, who books it, the formats they run, and how you get in — direct, self-service, or programmatic. This is the supply side of streaming TV advertising. The tools you buy with are in the programmatic advertising platforms dataset.
Formats and buying routes list what each seller documents publicly, not every option available; a service shown as direct-sold may also have self-service or programmatic routes that simply are not documented. Five sellers state a starting campaign budget and all five say $500 — but through three different self-service tools, with different scopes and inventory tiers behind them. Philo states no minimum of its own, which does not override the terms of whatever partner platform you transact through. DSP access appears only where the seller documents it, so an empty cell means undocumented rather than unavailable.
Sources last read September 8, 2026 · United States focus; global platform capabilities may vary by market
Services tracked
20
Self-service route
8
Programmatic route
13
Sources cited
44
20 of 20 services
| Ad formats | Buying routes | Documented DSP access | Published cost | Details | ||
|---|---|---|---|---|---|---|
DIRECTV streaming Sold by DIRECTV Advertising | Live TV bundle | Streaming videoPause ads | Direct salesProgrammatic | Not documented | No amount in reviewed sources | |
directvadvertising.com ↗Verified September 8, 2026 | ||||||
Disney+ Sold by Disney Advertising | Subscription with ads | Streaming video | Direct salesSelf-serviceProgrammatic | Not documented | $500 / campaign Disney Campaign Manager campaign; US targeting | |
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Fubo Sold by Disney Advertising | Live TV bundle | Streaming videoPause ads | Direct salesProgrammatic | Not documented | No amount in reviewed sources | |
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HBO Max Sold by Warner Bros. Discovery Advertising | Subscription with ads | Streaming video | Direct sales | Not documented | No amount in reviewed sources | |
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Hulu Sold by Disney Advertising | Subscription with ads | Streaming video | Direct salesSelf-serviceProgrammatic | Not documented | $500 / campaign Disney Campaign Manager campaign; US targeting | |
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LG Channels Sold by LG Ad Solutions | FAST | Streaming video | Direct salesProgrammatic | Amazon DSP | No amount in reviewed sources | |
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Netflix Sold by Netflix Advertising | Subscription with ads | Streaming video | Direct salesProgrammatic | The Trade DeskDisplay & Video 360Yahoo DSPAmazon DSP | No amount in reviewed sources | |
about.netflix.com ↗about.netflix.com ↗advertising.amazon.com ↗help.netflix.com ↗Verified September 8, 2026 | ||||||
Paramount+ Sold by Paramount Advertising | Subscription with ads | Streaming video | Direct salesSelf-service | Not documented | $500 / campaign Paramount Ads Manager starting campaign budget; inventory tier matters | |
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Peacock Sold by NBCUniversal Advertising & Partnerships | Subscription with ads | Streaming videoPause adsBrowse placements | Direct salesProgrammatic | Not documented | No amount in reviewed sources | |
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Philo Sold by Philo Advertising | Live TV bundle and FAST | Streaming video | Direct salesProgrammaticSelf-service via partner | DSP-agnostic per seller | No minimum stated Philo seller statement; partner-platform conditions can differ | |
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Plex Sold by Plex Advertising | FAST and on-demand | Streaming videoNative placementsSponsored hubs | Direct salesProgrammatic guaranteedPrivate marketplaceOpen marketplace | Not documented | No amount in reviewed sources | |
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Pluto TV Sold by Paramount Advertising | FAST and on-demand | Streaming video | Direct salesSelf-service | Not documented | $500 / campaign Paramount Ads Manager starting campaign budget; inventory tier matters | |
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Prime Video Sold by Amazon Ads | Subscription with ads | Streaming video | Direct salesProgrammatic | Amazon DSP | No amount in reviewed sources | |
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Samsung TV Plus Sold by Samsung Ads | FAST | Streaming videoInteractive video | Direct salesProgrammatic | Amazon DSP | No amount in reviewed sources | |
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Sling TV Sold by DISH Media | Live TV bundle | Streaming video | Direct salesProgrammatic | DSP-agnostic per seller | No amount in reviewed sources | |
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The Roku Channel Sold by Roku Advertising | FAST and on-demand | Streaming video | Direct salesSelf-service | Not documented | $500 / campaign Roku Ads Manager lifetime campaign budget | |
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Tubi Sold by FOX / Tubi | FAST and on-demand | Streaming videoPause adsHomepage placements | Direct salesSelf-service via partnerProgrammatic | Amazon DSP | No amount in reviewed sources | |
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VIZIO WatchFree+ Sold by VIZIO Ads | FAST and on-demand | Streaming videoInteractive ad breaks | Direct sales | Not documented | No amount in reviewed sources | |
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Xumo Play Sold by Xumo Advertising | FAST and on-demand | Streaming video | Direct sales | Not documented | No amount in reviewed sources | |
xumo.com ↗Verified September 8, 2026 | ||||||
YouTube on connected TV Sold by Google / YouTube | Ad-supported video | Skippable videoNon-skippable videoBumper ads | Self-service | Not documented | No amount in reviewed sources | |
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Stable copies of the full dataset, free to reuse with attribution: CSV · JSON
How to read the cost column
Same $500, three different tools, three different things.
Hulu and Disney+ — $500 per campaign. A starting campaign budget in Disney Campaign Manager with US targeting. It buys you into the self-service tool, not into every Disney streaming placement.
Paramount+ and Pluto TV — $500 per campaign. A starting campaign budget in Paramount Ads Manager. Which inventory tier that budget reaches still depends on what you select.
The Roku Channel — $500 lifetime campaign budget. In Roku Ads Manager, the figure applies across the campaign's life rather than per flight.
Philo — no minimum stated. That is the seller's own position. If you buy through a partner platform, that platform's conditions apply regardless.
For every other seller, no numeric amount was found in the reviewed public sources. Direct insertion orders on premium streaming routinely start well above these self-service figures, and the gap is negotiated privately, so we leave it blank rather than guess.
Methodology
Editorial review of official product, advertising and help pages. Sources establish public statements, not independently tested performance. Empty arrays and nulls mean not established in reviewed sources, not unavailable or zero. Costs retain their original scope and unit; no CPM or reach estimates are inferred. Buyer notes are editorial procurement guidance.
Rows describe inventory, not software. The service is what a viewer opens; the seller is whoever books the ad. Where those differ — a network reselling a bundle of apps — both are recorded. Formats, buying routes, and DSP access come from the seller's own advertising documentation, linked on each row with the date it was read.
Unknown is empty, never zero, and never sorted as though it were a low number. An undisclosed cost is recorded as undisclosed rather than as “no minimum”, and a stated no-minimum is recorded as exactly that without being extended to partner platforms. Figures keep their original unit and scope, which is why the cost column is not sortable and there is no cheapest-first view.
We publish no reach figures, CPM benchmarks, audience estimates, or performance tests of our own, and nothing here ranks one seller above another.
Spotted a change? Send a correction with a source.
Glossary
- CTV
- Connected TV: ads served to a television screen through an internet-connected device or smart TV app.
- FAST
- Free ad-supported streaming TV — linear-style channels running to a schedule inside a streaming app.
- Subscription with ads
- A paid tier that still carries advertising, usually at a lower ad load than a free service.
- Live TV bundle
- An internet-delivered pay-TV package carrying traditional networks, sometimes with FAST channels alongside.
- Programmatic guaranteed
- Volume and price fixed up front, then delivered down programmatic pipes instead of a manual insertion order.
- Private marketplace
- An invite-only auction on one seller's inventory, usually with a floor price and negotiated terms.
- Self-service via partner
- You can buy the inventory yourself, but through another company's platform rather than the seller's own tool — so that platform's terms apply.
- Pause and interactive ads
- Formats specific to streaming: an ad surfaced when the viewer pauses, or a unit the viewer can act on with a remote.
Procurement checklist
What to nail down before the insertion order goes out.
- 1.Establish what you are actually buying: the app, a single channel inside it, or a bundle a network resells. Media plans routinely hide this behind one brand name.
- 2.Match the buying route to the budget. Self-service tools take small campaign budgets; direct sales on premium streaming usually starts far above anything published.
- 3.Treat a published campaign budget as an entry point on one specific tool, not as a market rate, and confirm which inventory tier it actually reaches.
- 4.Where a seller states no minimum, check the terms of the partner platform you transact through — the seller's statement does not govern that checkout.
- 5.Ask which DSPs are supported and whether access is open, private marketplace, or programmatic guaranteed only. Undocumented does not mean unavailable, so ask.
- 6.Get the ad load and pod position policy in writing. A low CPM in the final pod position is not a low cost per viewer who stayed.
- 7.Agree frequency capping across sellers before launch. Buying five streaming services separately is the fastest way to hit one household twenty times.
- 8.Confirm what reporting you receive, at what granularity and delay, and what the make-good terms are for underdelivery.
Questions
- Is this a list of CTV ad platforms or of streaming inventory?
- Both, from the seller's side. Each row is a streaming service and whoever books its ad space, including the self-service platform you buy it through where one exists. The demand-side tools sit in the programmatic advertising platforms dataset; a DSP is named here only where the seller documents access to its inventory.
- Which streaming services can I buy without a salesperson?
- Filter buying routes for self-service. Roku Ads Manager, Disney Campaign Manager, Paramount Ads Manager and several others take card-level budgets directly. Some services are self-service only through a partner platform rather than their own tool, and that distinction is recorded separately.
- What does the $500 figure actually cover?
- It is a starting campaign budget on a specific self-service tool, not an industry floor. Hulu and Disney+ show $500 through Disney Campaign Manager with US targeting; Paramount+ and Pluto TV show $500 through Paramount Ads Manager, where the inventory tier still matters; The Roku Channel's $500 is a lifetime campaign budget in Roku Ads Manager. Different tools, same number, different meaning.
- One seller says there is no minimum. Can I spend $50?
- Philo states no minimum, and that statement applies to Philo. The partner platform you actually transact through can impose its own conditions, so a seller-level no-minimum statement does not override the terms in front of you at checkout.
- Why is documented DSP access empty on some rows?
- Because no public seller documentation confirmed it. That means undocumented in the sources reviewed, not unavailable — sellers routinely support DSPs they never announce.
- Do you rank these services or publish reach figures?
- No. There is no ranking, no CPM benchmark, and no reach estimate of our own, because we have not independently tested any of it. Every field records a public statement with the source linked on the row.
Need someone to actually run it?
Streaming is bought across a dozen sellers at once, which is where most in-house teams lose the plot on frequency and reporting. These agencies in the index run it day to day.