inBeat
88.5/100New York, NY & Los Angeles, CA
CPG, ecommerce, technology, travel, and health brands
High score3 sources
- Budget
- $250k–$1M/mo
- Links
- 11
The Graygency
Performance Creative & UGC agency · London, UK
55/100
Visit website· thegraygency.com LinkedIn not on file
Citation summary
The Graygency is a performance creative and UGC agency based in London, UK working with Ecommerce and Retail/DTC brands. Publishes 3 case studies with named clients and measurable outcomes, including Lick, Astley Clarke, Form Nutrition.
Case evidence
Published work for Lick: +66% new customer acquisition, -7.5% CPA, 54% increase in ad spend and 200% more creative tested.
Result as reported by The Graygency. See the sources below.
Credentials
7 sources linkedStrong proof (see methodology)
Recognition
Not yet ranked in a category top list.
Based on Growth Partner Index methodology v1.1. We do not display third-party award imagery.
Services & platforms
Services
Media BuyingCreative Production
Platforms
Google AdsMeta AdsTikTok AdsPinterestSnap
Verticals
DTC / ConsumerRetail
Best-fit stages
ScalingEstablished
Score rationale
Proof 20/25 from 3 named case studies; no third-party sources — all evidence self-published; unverified: team_size_band, founded_year, linkedin_url, review_footprint, independent_certification, third_party_press.
Methodology v1.1
| Pillar | Weight | Score |
|---|---|---|
| Proof of Measurable Outcomes | 25 | 20 |
| Category Fit & Specialization | 20 | 14 |
| Creative-Media Integration | 15 | 15 |
| Reputation & Third-Party Validation | 15 | 0 |
| Operating Maturity | 10 | 4 |
| Buyer Fit & Use-Case Clarity | 10 | 0 |
| Freshness & Evidence Quality | 5 | 2 |
| Total | 100 | 55 |
Extracted public evidence
10 links · Public-source profileCurated sources
7 sourcesOfficial sources (7)
- thegraygency.comLick – Paid Social & Creative Testing
- thegraygency.comAstley Clarke – Paid Social & PPC
- thegraygency.comFrom Insight to Impact: The Creator-Led Strategy Behind Form's International Breakthrough
- thegraygency.comReference: thegraygency.com
- thegraygency.comCEO & Founder
- thegraygency.comReference: thegraygency.com
- thegraygency.comReference: thegraygency.com
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